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The jewellery market metamorphoses in 2021

The jewellery market metamorphoses in 2021

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Significantly affected by the health crisis, the jewellery market is adapting for this new year in anticipation of the economic crisis that is once again looming. Innovation and digital are at the rendezvous.

 

With the re-confinements in many countries as well as increasing health restrictions, the luxury sector in general is not putting aside the possibility of a recovery from the economic crisis. All the more so as the new variant of the virus is increasingly attracting the interest of governments.

 

The decline or even total disappearance of tourism has massively damaged the jewellery sector, particularly in Paris. The crisis has forced the sector to react and to rethink the ways in which customers are engaged, the distribution channels, and online contact. 

 

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