Now Reading
Luxury : Influencer marketing in the post-pandemic world

Luxury : Influencer marketing in the post-pandemic world

View Gallery

Read also > GUCCI: MOST POPULAR LUXURY HOUSE AMONG GENERATION Z

 

Influencer marketing has evolved a lot since the first months of the pandemic, and luxury players have decided to adopt new strategies, more relevant to consumers’ new expectations. What will be the trends in influencer marketing in tomorrow’s world?

See Also


 

During the health crisis, influencer marketing was one of the sectors that had to adapt the most to remain competitive despite the various health restrictions imposed to contain the pandemic. Today, its resilience is no longer in question, and many trends have emerged, profoundly modifying its functioning. What does the future hold for influencer marketing post-pandemic ?

 

TikTok will strengthen its influence

 

With the health crisis and related confinements, a large part of the world’s population had to spend much more time at home. Thus, from the beginning of 2020, social networks have taken an even more important place in the lives of consumers.

 

 

[…]

This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Press

What's Your Reaction?
Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0

COPYRIGHT 2021 LUXUS + ALL RIGHTS RESERVED

Scroll To Top