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According to the Vogue Business ranking of the world’s top 60 luxury brands, Gucci is the most popular house on social media among Generation Z.
Generation Z, comprising young people born between 1995 and today, is the one most present on social networks, spending an average of nearly three hours on them.
Logically, in order to promote their attractiveness and popularity, brands have understood that they have a major role to play in establishing themselves on social networks, particularly the major luxury brands.
Dior, Louis Vuitton or Balenciaga, all use social networks when they have big announcements to make or to relay videos during Fashion Week.
Among them, one stands out from the rest: Gucci. Gucci, which has over 44.7 million followers on Instagram (and is the second most popular fashion house behind Chanel), has also just become the most popular fashion house on TikTok, with 1.3 million followers.
For example, at the launch of the Gucci Aria collection, in collaboration with Balenciaga, the Italian label shared several clips from the show on TikTok, racking up over 20 million views.
@gucciDetails from the ##GucciAria runway @balenciaga
According to the Lyst Index, Gucci was the most popular brand in the first quarter of 2021, ahead of Nike and Dior, as in the third quarter of 2020.
Generation Z is also the most likely to spend money in luxury shops. In addition, the percentage of Gen Zers planning to expand their fashion budgets over the next six months has grown by 11% to 19% by the end of 2020, the highest share of any age group.
In terms of geography, Generation Z consumers living in the US, UK and South Korea rank highest. 38% of them plan to increase their spending on luxury fashion.
In the long term, it is estimated that this age group will be responsible for one fifth of the world’s luxury purchases by 2025.
Read also > DIOR UNVEILS ITS 2022 CRUISE COLLECTION
Featured photo : © Gucci[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
According to the Vogue Business ranking of the world’s top 60 luxury brands, Gucci is the most popular house on social media among Generation Z.
Generation Z, comprising young people born between 1995 and today, is the one most present on social networks, spending an average of nearly three hours on them.
Logically, in order to promote their attractiveness and popularity, brands have understood that they have a major role to play in establishing themselves on social networks, particularly the major luxury brands.
Dior, Louis Vuitton or Balenciaga, all use social networks when they have big announcements to make or to relay videos during Fashion Week.
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According to the Vogue Business ranking of the world’s top 60 luxury brands, Gucci is the most popular house on social media among Generation Z.
Generation Z, comprising young people born between 1995 and today, is the one most present on social networks, spending an average of nearly three hours on them.
Logically, in order to promote their attractiveness and popularity, brands have understood that they have a major role to play in establishing themselves on social networks, particularly the major luxury brands.
Dior, Louis Vuitton or Balenciaga, all use social networks when they have big announcements to make or to relay videos during Fashion Week.
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