According to the Vogue Business ranking of the world’s top 60 luxury brands, Gucci is the most popular house on social media among Generation Z.
Generation Z, comprising young people born between 1995 and today, is the one most present on social networks, spending an average of nearly three hours on them.
Logically, in order to promote their attractiveness and popularity, brands have understood that they have a major role to play in establishing themselves on social networks, particularly the major luxury brands.
Dior, Louis Vuitton or Balenciaga, all use social networks when they have big announcements to make or to relay videos during Fashion Week.
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Featured photo : © Gucci
