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The Luxury Marketing Innovation Summit 2021 is fast approaching. The circular economy will be the main theme of the event, which will be held on 30 March in a hybrid version combining physical and live-streaming formats, to highlight the vision of luxury leaders. Angelica Leung (InvestHK) and Mina El Hadraoui (Collectif Diamant) will explore the subject of investments in Hong Kong and natural diamonds respectively, while Isabelle Massa (Mazars) will develop the results of her new report on the redesign of the business model of luxury companies.
Mazars, the international leader in audit, advisory and tax services, is established in more than 90 countries worldwide and currently employs more than 42,000 people. Founded in 1945, the firm is expanding its areas of practice and recently published a repord entitled “Transforming the Luxury Business Model: Responsible, Collaborative, Connected” » son the need for new approaches to better leverage technology and circularity in luxury.
For if the timelessness of the pieces in the sector has always been a strong point, the new challenges of the contemporary world oblige us to modify the means of production and consumption in the luxury sector. This is the subject of the study carried out in partnership with the Arianee consortium, whose mission is to create a digital identity card for each valuable object. The study reveals how luxury is shaping its new business models, offering a whole new consumer experience. These new models are based on the expectations of a potential new target of customers, the importance of technological collaborations and new ways to put the ecosystem at the service of innovation.
The results of the survey will be presented during a keynote speech by Isabelle Massa, partner and director of Mazars’ luxury business unit, during the Luxury Marketing Innovation Summit 2021. See you on 30 March, at the Chamber of Commerce and Industry (2 place de la Bourse, 75002 Paris) or by live-streaming. Reserve here your remote or in-person seats now!
Advanced Digital Pass for €72 instead of €90 and VIP Pass for €146 instead of €180. This offer is valid until 16 March 2021.
LMIS 2021 : A KEYNOTE DEDICATED TO THE PARTICULARITY OF NATURAL DIAMONDS
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