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The Lexus automotive brand and the “Black Panther” franchise are teaming up once again for the new “Black Panther Wakanda Forever” release.
The new 100% electric SUV will be the hero of three commercials entitled An electric future, borrowing from the world of the film Black Panther. Two of the brand’s other models have already appeared in the first part: the Lexus LC 500 convertible and the Lexus GX.
These videos take viewers on an exhilarating journey in the first ever Luxus RZ 450e. Directed by Anthony Leonardi III, the spectacular ads show General Okoye, one of the story’s protagonists, in the new vehicle. She and a female warrior join her in an impressive chase, complete with explosions and slaloms.
“Lexus’ power, elegance and forward thinking align perfectly with the Black Panther franchise. We couldn’t be happier to partner with the brand to bring an action-packed story to life and support the 360 campaign,” said Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company.
The Lexus vice president of marketing added, “The technology, creativity and imagination we encounter in the futuristic nation of Wakanda are a natural fit for the sustainable global society Lexus envisions via the introduction of our most advanced vehicle to date, the all-electric RZ 450e.”
https://youtu.be/U1IQ_y6YdQQ
This partnership has a double advantage. On the one hand, the car manufacturer is highlighting its new model and the franchise is using these commercials to promote the release of the second part of the Black Panther saga.
An electric future will be presented in a grand marketing campaign, carried out on various media platforms, including television, digital and social networks. It will also be supported by several notable partnerships.
Read also >Luxury car: Lexus unveils its new 100% electric concept, the LF-Z Electrified
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The Lexus automotive brand and the “Black Panther” franchise are teaming up once again for the new “Black Panther Wakanda Forever” release.
The new 100% electric SUV will be the hero of three commercials entitled An electric future, borrowing from the world of the film Black Panther. Two of the brand’s other models have already appeared in the first part: the Lexus LC 500 convertible and the Lexus GX.
These videos take viewers on an exhilarating journey in the first ever Luxus RZ 450e. Directed by Anthony Leonardi III, the spectacular ads show General Okoye, one of the story’s protagonists, in the new vehicle. She and a female warrior join her in an impressive chase, complete with explosions and slaloms.
“Lexus’ power, elegance and forward thinking align perfectly with the Black Panther franchise. We couldn’t be happier to partner with the brand to bring an action-packed story to life and support the 360 campaign,” said Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company.
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The Lexus automotive brand and the “Black Panther” franchise are teaming up once again for the new “Black Panther Wakanda Forever” release.
The new 100% electric SUV will be the hero of three commercials entitled An electric future, borrowing from the world of the film Black Panther. Two of the brand’s other models have already appeared in the first part: the Lexus LC 500 convertible and the Lexus GX.
These videos take viewers on an exhilarating journey in the first ever Luxus RZ 450e. Directed by Anthony Leonardi III, the spectacular ads show General Okoye, one of the story’s protagonists, in the new vehicle. She and a female warrior join her in an impressive chase, complete with explosions and slaloms.
“Lexus’ power, elegance and forward thinking align perfectly with the Black Panther franchise. We couldn’t be happier to partner with the brand to bring an action-packed story to life and support the 360 campaign,” said Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company.
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