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Lexus Renews Partnership with “Black Panther” Movie

Lexus Renews Partnership with “Black Panther” Movie

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The Lexus automotive brand and the “Black Panther” franchise are teaming up once again for the new “Black Panther Wakanda Forever” release.


The new 100% electric SUV will be the hero of three commercials entitled An electric future, borrowing from the world of the film Black Panther. Two of the brand’s other models have already appeared in the first part: the Lexus LC 500 convertible and the Lexus GX.


These videos take viewers on an exhilarating journey in the first ever Luxus RZ 450e. Directed by Anthony Leonardi III, the spectacular ads show General Okoye, one of the story’s protagonists, in the new vehicle. She and a female warrior join her in an impressive chase, complete with explosions and slaloms.


Lexus’ power, elegance and forward thinking align perfectly with the Black Panther franchise. We couldn’t be happier to partner with the brand to bring an action-packed story to life and support the 360 campaign,” said Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company.


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