Lamborghini on its way to NFT

The luxury car brand Lamborghini has just announced that it will release an NFT collection, including 5 digital artworks.

Lamborghini, the Italian luxury sports car company, is launching a somewhat unusual NFT series. The collection consists of 5 space-themed digital artworks by an as yet unnamed artist. The collection is accessible by owning one of the 5 special “Space Keys“. This key is actually a piece of carbon fiber composite material that was sent to the International Space Station (ISS) in 2019.

So once this “Space Key” came back to earth and the testing was completed, Lamborghini had some sort of “space junk” on their hands comprar cialis sense recepta. That’s when they turned them into five space keys featuring a unique QR code that takes owners to an “exclusive, purely digital work of art“. Lamborghini’s Space Key might be of more interest because it combines digital art with a physical object that has traveled through space, unlike some NFTs, which are usually quite abstract.

The brand said, “Additional details will be shared in the coming days and weeks, including the name of the artist who created the Space Key and on the digital artwork, but also the nature of this unique work of art, the auction house that will handle our NFTs, as well as the date and time of the auction.”

When many questions remain unanswered, Lamborghini CEO Stephan Winkelmann says that “innovation is a deeply rooted part of Lamborghini’s DNA” and “the NFT world has called to us, and we are excited to engage with this very passionate and innovative community.”

Featured photo : © Lamborghini

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.