In an internal memo revealed by Reuters, Luca de Meo, the new head of Kering, describes a future entity designed to invest in promising start-ups. The aim is both to reduce the group’s excessive dependence on Gucci and to better position itself in relation to the new expectations of luxury consumers, particularly in terms of experience and local brands.
Luca de Meo, the new strongman at Kering, was previously seen primarily as the embodiment of the reality principle.
Since his arrival was announced, the luxury group has postponed the acquisition of Valentino and announced a strategic partnership with L’Oréal, with the possible sale of its Kering Beauté division in the long term to refocus on its core business of luxury fashion.
But Luca de Meo is not ruling out dreams of tomorrow’s luxury either…
Key proposal
In an internal memo revealed by Reuters, Luca de Meo lists the group’s new priorities for his senior executives, ahead of presenting them to investors next spring. Among the projects mentioned is a proposal described by the CEO as “key”: the creation of a new entity called “House of Dreams.”
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Read also > Kering: Luca de Meo’s internal plan dampens the stock market
Featured photo: © DR
