Jumeirah Group aims to double its portfolio by 2030.

Jumeirah, the Emirati luxury hotel and restaurant group, has an ambitious plan, Mission 2030, to expand its network of establishments worldwide and diversify its experiential offering.


Jumeirah intends to become one of the top five luxury hotel brands in the world. And it is giving itself the means to do so, announcing that it will double the number of its assets by 2030.


The luxury hotel group, a subsidiary of Dubai Holding, already operates a portfolio of 26 “world-class” properties in the Middle East, Europe and Asia. These include resorts, city hotels and luxury serviced residences.


The restaurant offer is distinct, with no fewer than 85 restaurants combining “authentic and varied cuisines with spectacular settings“. Twenty of these feature in the Gault & Millau and Michelin guides, “thanks to award-winning in-house concepts and partnerships with renowned brands” such as the Zuma group, specialists in Japanese catering.


But the man who bought the Richemond, a legendary hotel in the heart of Geneva’s business district, at the beginning of 2023 – his first milestone in Switzerland – has no intention of stopping there.


To double the number of hotels, the company will “build on its strength in the United Arab Emirates and develop its portfolio in key global markets”.


Strengthening its presence in Europe and the United States


His idea is thus to “strengthen its presence in Europe, building on its solid base in London, Capri, Majorca and Geneva to acquire luxury properties in other major cities, as well as exploring the opportunities offered by the United States“.


Jumeirah also intends to ride the rising wave of the Asia-Pacific market, where it already has assets in China, Bali and the Maldives, and further expand its reach there.


In general, the Group will be choking off its portfolio of ultra-high-end hotels and resorts, such as the Burj Al Arab Jumeirah in Dubai, the luxurious Arabian palaces of Madinat Jumeirah, a luxury resort in Bali and the Capri Palace Jumeirah in Italy.


Mission 2030


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Featured Photo: Jumeirah Marsa-Al-Arab Dubai © Jumeirah Group

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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