Jimmy Choo chooses Princess Gauravi Kumari as its new ambassador in India

Princess Gauravi Kumari, a member of the royal family of Jaipur, has been appointed as the brand ambassador for Jimmy Choo in India.


The shoe brand Jimmy Choo continues to court royalty. Lady Diana, Kate Middleton, Queen Letizia of Spain… they have all succumbed to the creations of the English label. Today, another royal personality becomes the face of Jimmy Choo collections. Princess Gauravi Kumari, a member of the royal family of Jaipur, has indeed been named the brand ambassador in India.


We are delighted to welcome Princess Gauravi Kumari to the Jimmy Choo family. Her influence and vision resonate with our brand’s ethos, which combines tradition with a contemporary perspective,” said Sandra Choi, Creative Director of Jimmy Choo.




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A post shared by Gauravi Kumari (@gauravikumari)


Princess Committed to Handicrafts


A graduate of New York University, the Princess of Jaipur places great importance on promoting Rajasthani handicrafts and empowering women.


Upon her return to India, she co-founded PDKF boutique, a retail outlet created to showcase handicrafts made by women working with the Princess Diya Kumari Foundation. All proceeds from the boutique’s sales go towards supporting this foundation established by Princess Gauravi’s mother.


The young woman is increasingly making her mark in the fashion world. In March 2023, she notably attended the Dior fashion show in Mumbai, making an impression by wearing an elegant traditional Indian sari.



Princess Gauravi Kumari at the Dior Autumn-Winter 2023-2024 show



Her association with Jimmy Choo is a new step in her development as a fashion figure.


I am incredibly excited and honored to partner with a dynamic brand like Jimmy Choo as their brand ambassador in India. I have always admired their vision of refined glamour and timeless elegance. I am sure this partnership will resonate with our shared ethics and values,” the princess declared.


Jimmy Choo Conquers the Indian Market

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Featured Photo: © Instagram/@gauravikumari


Picture of Charline Point
Charline Point
Passionate about art in all its forms, Charline Point is a young journalist driven by fierce curiosity and a keen appetite for culture. After several years in press relations, Charline decided to take up a career in journalism. Her favorite subjects are travel, gastronomy, cinema and fashion.

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