[Luxus+ Magazine] Jaguar: How did the name of this iconic brand come about?

The famous luxury car brand Jaguar has not always been called that. It took a world war for it to be able to bear the name we all know today.


The story of Jaguar begins in 1922, when two buddies, William Lyons and William Walmsley, started a body shop under the name of Swallow Sidecar Company. In its early days, the company produced aluminum boxes for sidecars. They started to build bodies for Austin Seven in addition to sidecars. In 1928, the company was named Swallow Sidecar and Coachbuiding Company and moved to Coventry, England.


In 1931, the company created its first car: the Swallow Sidecar 1 or SS1, released by the subsidiary SS Cars limited. But William Walmsley no longer shared the same ambitions as his colleague and sold him all his shares. It was time for the first successes and in 1935, a sedan and then a sports roadster were put on sale. The SS 100 model also won many victories in automobile competitions.


© Jaguar


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Featured photo : © Jaguar


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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