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Is luxury abandoning the dogma of extreme thinness?

 

 

 

 

 

 

 

 

 

 

 

 

 

Is luxury abandoning the dogma of extreme thinness?

The diversification of bodies seems to be making its appearance on the podiums. A first in the fashion world.

 

Indeed, it was during the autumn-winter 2020-2021 Fashion Week that the luxury houses Chanel, Fendi, Jacquemus and Michael Kors decided to break the codes.

 

A surprising news in this environment that sacralises extreme thinness.

 

© Pinterest / Jill Kortleve

 

Chanel created a surprise on March 3rd with the “real size” model Jill Kortleve.

 

A show that evolved in a much more minimalist decor than those of the Karl Lagerfeld era, under the impetus of artistic director Virginie Viard.

 

It should be noted that Jill Kortleve’s measurements do not fit in with those of the tops usually spotted on the catwalks since she is a size 40 from the top of her 1m75.

 

A profile that normally goes against beauty standards.

 

Last year Jill Kortleve already confided a message of self-acceptance in Dazed magazine: “Today I want to inspire young girls and young men, and show that it’s OK not to fit into the standard beauty boxes. It’s OK to be mixed-race, have a moustache and hair on your arms, and it’s OK if you don’t have a flat stomach.”

 

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At only 25 years of age, the young woman from the Netherlands hints that she will fight the dictates of fashion.

 

A grail that she was not the only one to reach. This is also the case for top actress and actress, plus size Barbie Ferreira, who has become the muse of the new Jacquemus campaign, while Paloma Elsesser, whose shapes would have been described as “generous” in other times, appeared on the cover of Vogue.

 

 

Read also > [STUDY] POST-COVID-19 LUXURY CONSUMERS WANT CULTURE

 

 

Featured Photo : Barbie Ferreira © Jacquemus

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