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[Study] Post-Covid-19 luxury consumers want culture

[Study] Post-Covid-19 luxury consumers want culture

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According to the streetwear blog Highsnobiety, a reference among young people, post-covid luxury consumers want culture.

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It should be noted that by 2026, 61% of the luxury market will be monopolised by millennials and Generation Z (against 39% in 2019).

 

Excellence, yes… but it is not enough.

 

According to a Highsnobiety report carried out in collaboration with Boston Consulting Group, the behaviour of these two generations following Covid-19 reinforces the importance for brands of the concept of community.

 

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