Interbrand unveils its report on the most innovative brands in 2023

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Interbrand, the world’s largest brand consultancy, today published its annual Breakthrough Brands Report for 2023. It highlights the brands that are evolving the most in the fields of metaverse, artificial intelligence and sustainable technology. And who are influencing the market and consumer behavior.

 

On Tuesday, in partnership with Vox Media, Interbrand presented the 30 most innovative brands in its Breakthrough Brands report. These brands stand out in a competitive landscape by building distinctive identities and a long-term vision.

 

The top 12 brands on the list are taking emblematic steps to become the next generation of influential, sustainable brands.

 

 

Interbrand’s report also highlights 18 other brands that represent emerging trends in beauty and wellness, the fusion of sustainability and style, the creation of new trends in the food industry and in terms of innovative approaches.

 

 

“This year’s brand analysis is representative of what’s happening in today’s society and culture”, said Daniel Binns, Global Growth Director and CEO of Interbrand New York. “Most industries are increasingly crowded with a multitude of brands offering similar services. Brands that are bold enough to stand out from the crowd have the best chance of success.”

 

This report marks the sixth edition of the publication, which has previously successfully predicted the emergence of challenger brands destined for fame and impressive growth, such as Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017) and Headspace (2016).

 

Infinite potential for expansion

 

This year, the report classifies brands into different sections, each representing the fundamental human needs and cultural shifts that brands are responding to. Today’s brands have infinite potential for expansion and evolution, no longer limited to a single category or sector of activity.

 

Brands highlighted in this year’s report include OpenAI, which attracted a million users in just five days thanks to ChatGPT; Neko Health, an affordable health technology created by Spotify founder Daniel Ek; Zepeto, Asia’s largest metaverse platform; Betterhalf, a matrimonial app used by 100 million professionals in India; and Fishwife, a successful canned fish brand.

 

“Brands are recognizing the power of 3D virtual environments to create more immersive and engaging shopping experiences”, says Neha Singh, founder and CEO of Obsess, a virtual store platform that enables brands to create immersive, discovery-driven shopping experiences. “As virtual stores become a mainstream way for brands to establish deeper connections with consumers, the next few years will be decisive for the retail sector’s adaptation.”

 

For the second year in a row, more than 50% of the breakthrough brands of 2023 were founded by women or people of color, or have board members from these groups.

 

Discover Interbrand’s complete ranking of revolutionary brands in 2023 :

 

OpenAI – AI researchers behind the world’s most talked-about chatbot

Zepeto – avatar-based metaverse platform

Eight Sleep – pioneer of intelligent sleep

CAKE – high-performance electric motorcycles

HiPhi – high-end electric vehicles

KidSuper – cutting-edge creative studio

Fishwife – ethically sourced seafood preserves

Bilt – rewards platform for tenants

Betterhalf – the fastest-growing matrimonial app

Obsess – immersive e-commerce developer

Neko Health – body scanning health technology

Sila Nanotechnologies – supplier of battery materials

Acid League – gut-friendly gastronomy

Augustinus Bader – luxury skin care formula

Blank Street – affordable and convenient takeaway coffee

Candela – new-generation electric boats

Caraway – colorful, non-toxic cookware

Chopova Lowena: modern, sustainable and gender-neutral luxury

Crumbl Cookies: cookies for the cookie-obsessed

DRESSX – digital fashion brand

Fisker: electric vehicles for a cleaner future

Fly by Jing – sauces that blend East and West

Jolie Skin Co – the world’s best shower filter

Maude – a sophisticated approach to sexual well-being

Ono – environmentally-friendly urban logistics vehicles

Our Place – the future icons of cookware design

Season Eqpt – ski and snowboard equipment included

Slutty Vegan – bold and refreshing vegan chain

Talea – beer and tasting rooms with a feminine touch

Topicals – a skincare brand that also supports mental health

 

Read also >Best Global Brand 2022: Apple still the most powerful global brand

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Interbrand, the world’s largest brand consultancy, today published its annual Breakthrough Brands Report for 2023. It highlights the brands that are evolving the most in the fields of metaverse, artificial intelligence and sustainable technology. And who are influencing the market and consumer behavior.

 

On Tuesday, in partnership with Vox Media, Interbrand presented the 30 most innovative brands in its Breakthrough Brands report. These brands stand out in a competitive landscape by building distinctive identities and a long-term vision.

 

The top 12 brands on the list are taking emblematic steps to become the next generation of influential, sustainable brands.

 

 

Interbrand’s report also highlights 18 other brands that represent emerging trends in beauty and wellness, the fusion of sustainability and style, the creation of new trends in the food industry and in terms of innovative approaches.

 

 

“This year’s brand analysis is representative of what’s happening in today’s society and culture”, said Daniel Binns, Global Growth Director and CEO of Interbrand New York. “Most industries are increasingly crowded with a multitude of brands offering similar services. Brands that are bold enough to stand out from the crowd have the best chance of success.”

 

This report marks the sixth edition of the publication, which has previously successfully predicted the emergence of challenger brands destined for fame and impressive growth, such as Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017) and Headspace (2016).

 

Infinite potential for expansion

 

This year, the report classifies brands into different sections, each representing the fundamental human needs and cultural shifts that brands are responding to. Today’s brands have infinite potential for expansion and evolution, no longer limited to a single category or sector of activity.

 

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Interbrand, the world’s largest brand consultancy, today published its annual Breakthrough Brands Report for 2023. It highlights the brands that are evolving the most in the fields of metaverse, artificial intelligence and sustainable technology. And who are influencing the market and consumer behavior.

 

On Tuesday, in partnership with Vox Media, Interbrand presented the 30 most innovative brands in its Breakthrough Brands report. These brands stand out in a competitive landscape by building distinctive identities and a long-term vision.

 

The top 12 brands on the list are taking emblematic steps to become the next generation of influential, sustainable brands.

 

 

Interbrand’s report also highlights 18 other brands that represent emerging trends in beauty and wellness, the fusion of sustainability and style, the creation of new trends in the food industry and in terms of innovative approaches.

 

 

“This year’s brand analysis is representative of what’s happening in today’s society and culture”, said Daniel Binns, Global Growth Director and CEO of Interbrand New York. “Most industries are increasingly crowded with a multitude of brands offering similar services. Brands that are bold enough to stand out from the crowd have the best chance of success.”

 

This report marks the sixth edition of the publication, which has previously successfully predicted the emergence of challenger brands destined for fame and impressive growth, such as Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017) and Headspace (2016).

 

Infinite potential for expansion

 

This year, the report classifies brands into different sections, each representing the fundamental human needs and cultural shifts that brands are responding to. Today’s brands have infinite potential for expansion and evolution, no longer limited to a single category or sector of activity.

 

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