India: Reliance wins exclusive distribution rights for Sephora

Reliance Beauty & Personal Care Limited, a subsidiary of Reliance Retail Ventures Limited (RRVL), has acquired Sephora’s exclusive distribution rights in India. The leading luxury goods retail operator in the region hopes to accelerate its breakthrough on the sub-continent in the fast-growing prestige beauty segment.

Sephora, the selective beauty retailer, is transferring the operating rights to its Indian outlets, which have been managed by Arvind Fashions for the past eight years.

 

Owned by the Ambani family, the world’s sixth-largest fortune and number one in India and Asia in the Forbes 2023 ranking, Reliance Retail Ventures is part of the Reliance Brands group.

 

Reliance, LVMH: the union of two giants

Sephora entered the Indian market in 2012.

 

Since then, the selective retailer has opened no fewer than 26 stores in the country, in 13 cities.

 

The distribution agreement handed over to Reliance Beauty & Personal Care Limited covers these physical stores, e-commerce and their development in the country. The transaction is worth 990.2 million rupees, or 11.1 million euros.

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Featured photo: © Sephora

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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