Last April, within a few days of each other, Chanel decided to refresh its roster of brand ambassadors. Pedro Pascal, a Chilean-American actor who shot to global fame after his role in “Game of Thrones,” and Jacob Elordi, an Australian actor who recently starred in “Wuthering Heights,” have been tasked with helping the public forget Timothée Chalamet’s disparaging remarks about ballet.
To give a new masculine image to its House and its iconic fragrance Bleu de Chanel, in the wake of “Chalamet Gate,” the House on Rue Cambon has chosen two Hollywood actors.
Chosen by Chanel to take on the role of “House Ambassador,” Pedro Pascal, the 51-year-old Chilean-American actor, is known for his roles in series such as The Mandalorian, The Last of Us, and “Game of Thrones,” as well as in films like The Materialists. Also recognized for his non-conformist style and his activism, he has numerous collaborations with luxury brands to his credit, notably with Bottega Veneta, Celine, Loewe, Valentino, and Saint Laurent.
Made official on April 13 via a Chanel press release, the news was shared on social media by the brand and its creative director, Matthieu Blazy. The announcement was accompanied by a short video in which the actor, wearing a casual yet elegant burgundy Chanel sweater embroidered with the brand’s logo on the shoulder, strikes various poses—sometimes serious, sometimes flashing a dazzling “Latin lover” smile, or bursting into laughter—in a vintage photo booth.
For his part, Jacob Elordi, a 28-year-old Australian actor who rose to fame in the 2018 Netflix series The Kissing Booth and has since appeared in several major Hollywood productions (Frankenstein, Wuthering Heights…), has the daunting task of stepping in at the last minute to replace Timothée Chalamet as the new face of the Bleu de Chanel fragrance.
Global Ambassador
Pedro Pascal will be the face of the House as a whole. And not just its men’s division (whether that be its fashion line—historically much more limited than the women’s—or its fragrances), or even a specific product…
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
Read more > Rapper A$AP Rocky adds the role of Chanel ambassador to his fashion portfolio
Featured photo: © Chanel
