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Hermès takes legal action against digital artist

Hermès takes legal action against digital artist

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Last December, Hermès accused a digital artist of damaging its brand image and was potentially planning to take legal action against the “MetaBirkins” collection. Now, that is no longer a possibility as Hermes is suing Mason Rothschild for speculating on the Birkins bags.

 

To recall the facts, Hermès denounced the project of the artist Mason Rothschild, claiming an infringement of the House’s intellectual property rights. Indeed, Mason Rothschild was inspired by Hermès’ emblematic bags, in order to imagine and commercialize “MetaBirkins” in digital NFT bags.

 

 

 

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Featured photo : © Mason Rothschild

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