Hennessy joins Aura Blockchain Consortium

Hennessy, part of the LVMH Group, today announced plans to integrate the Aura traceability blockchain.

LVMH, the luxury group that launched the Aura project was joined by founding members Prada, Cartier (Richemont) and OTB, which owns Diesel and other brands. Today, Hennessy, the H of LVMH, is joining the adventure.

Hennessy wants to ensure the traceability of its spirits, from distiller to customer, as part of its sustainability approach. The initial objective of Aura was to prove the authenticity of luxury products, this solution can also ensure the complete traceability of the supply chain.

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Une publication partagée par Hennessy (@hennessy)

The spirits brand has already used Aura to prove the authenticity of the Hennessy Paradis collector’s edition sold in China for the Chinese New Year: each buyer received an authentication certificate via WeChat.

This is not the first time Hennessy has used the Blockchain cheska-lekarna.com. Indeed, the company sold two limited edition bottles of its Hennessy 8 cognac in collaboration with the BlockBar marketplace. This online solution uses non-fungible tokens (NFTs) as a digital twin to physical bottles of spirits held in a bonded warehouse. Then, buyers can choose to exchange the NFTs for the physical bottle or barter them.

Featured photo : © Hennessy

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.