Galeries Lafayette chooses Nicolas Morineaux to head up its business in China

Galeries Lafayette has appointed Nicolas Morineaux as the new CEO of its activities in China. The French retail group has chosen a profile with significant experience in the luxury goods world, in the fashion and jewelry segments.


Galeries Lafayette has just promoted Nicolas Morineaux to CEO of Galeries Lafayette China. His 20 years’ experience with the Richemont and, above all, LVMH groups will be key to developing and consolidating the positions of its locations in mainland China and, more broadly, in Asia.


The announcement confirms the intact interest in the Chinese market of the retail group, which last July announced the opening of a department store in Shenzhen, capital of China’s Silicon Valley.


An expert in Asian intercultural relations


A graduate of ESSEC Business School (class of 2001), Nicolas Morineaux is well versed in luxury goods and finance, his two preferred sectors.


He has more than 22 years’ experience in the luxury goods sector, including 21 years with the LVMH group, mainly with the group’s holding company.


But Nicolas Morineaux also has valuable cross-cultural experience in China and the Asia-Pacific region.


Having joined the Galeries Lafayette group as Vice President Merchandising & Retail in November 2023, it took him just two months to be promoted to CEO of the Galeries Lafayette group’s China activities.

Previously, Nicolas Morineaux worked as Sales Director for Van Cleef & Arpels, the Place Vendôme jeweller – and property of the Richemont Group, where he managed retail, e-commerce and CRM issues.


But it’s with LVMH that his career has been most impressive.

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Featured Photo: © Galeries Lafayette


Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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