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French luxury is accelerating its adoption of new technologies according to Bain & Company

French luxury is accelerating its adoption of new technologies according to Bain & Company

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Bain & Company has conducted a study for the Comité Colbert, which looks at the adoption of new technologies by the French luxury industry.

 

According to new analysis published by Bain & Company for the Comité Colbert (the French luxury goods trade association) the luxury industry is accelerating its adoption of new technologies. These technologies serve key objectives such as increasing the fluidity and transparency of customer relationships, improving operational excellence and reducing the carbon footprint.

 

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The study is based on data from 75 companies, members of the Comité Colbert, and interviews with business leaders, consortia and technology partners.

 

Bain & Company reveals that luxury goods companies backed by a large group have a head start over independent players in terms of adopting or testing the most emerging technologies.

 

Adoption of new technologies

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