French luxury is accelerating its adoption of new technologies according to Bain & Company
Bain & Company has conducted a study for the Comité Colbert, which looks at the adoption of new technologies by the French luxury industry.
According to new analysis published by Bain & Company for the Comité Colbert (the French luxury goods trade association) the luxury industry is accelerating its adoption of new technologies. These technologies serve key objectives such as increasing the fluidity and transparency of customer relationships, improving operational excellence and reducing the carbon footprint.
The study is based on data from 75 companies, members of the Comité Colbert, and interviews with business leaders, consortia and technology partners.
Bain & Company reveals that luxury goods companies backed by a large group have a head start over independent players in terms of adopting or testing the most emerging technologies.
Adoption of new technologies
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.