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Printemps has announced the opening of a new department store in New York. This is the first time that the famous luxury brand has set up shop in the Big Apple.
Crossing borders and conquering America? This is Printemps’ new project. The department store will be located in One Wall Street, a historic 50-story building in the heart of New York’s financial district. It will occupy 5,000 m2 at the foot of the building, on two levels, and will have 105 meters of windows.
From Haussmann to Manhattan
150 years ago, the first Printemps store opened on Boulevard Haussmann. At that time, the neighborhood was undergoing a major transformation. For this new american interior, the group has also chosen an iconic address in the Financial District. A dynamic, increasingly residential neighborhood and one of the city’s most important tourist destinations, welcoming local and international tourists.
One Wall Street carries a similar heritage to that of the iconic Printemps Paris flagship. This imposing Art Deco building stands at almost 200 meters high. With its magnificent red room, it is ranked among the 50 iconic “interiors” of the city.
The Parisian interior designer Laura Gonzalez, will be in charge of the project to create a “Paris” touch in the heart of the Big Apple.
When Paris meets New York
Jean-Marc Bellaiche, CEO of Printemps Groupe, said: “The United States is essential to our international development strategy and the opening in New York offers strong visibility and growth potential“.
He added that Printemps New York could become the pioneer of a new experiential retail format in a demanding and rapidly evolving market.
Indeed, establishing a French brand in the United States can only be beneficial. American fashion has always been inspired by French trends, resulting in the establishment of dozens of French stores on their soil, for a market in perpetual expansion.
New York’s Printemps will be on a different scale. With a local approach and omnichannel experiences, it aims to reveal trends and innovations.
For this American launch, the group has called on Laura Lendrum, appointed CEO of Printemps America. She is a pro in the luxury industry, as former president of Saint-Laurent, Gucci and Ralph Lauren in the North American market.
“Laura’s experience in luxury, fashion, digital and hospitality is a perfect match for us,” said Jean-Marc Bellaiche.
This American entity should open its doors in the spring of 2024. Is this a nod to the group?
Read also>Aman New York : a revolutionary design hotel by Jean-Michel Gathy
Featured photo : ©Printemps[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Printemps has announced the opening of a new department store in New York. This is the first time that the famous luxury brand has set up shop in the Big Apple.
Crossing borders and conquering America? This is Printemps’ new project. The department store will be located in One Wall Street, a historic 50-story building in the heart of New York’s financial district. It will occupy 5,000 m2 at the foot of the building, on two levels, and will have 105 meters of windows.
From Haussmann to Manhattan
150 years ago, the first Printemps store opened on Boulevard Haussmann. At that time, the neighborhood was undergoing a major transformation. For this new american interior, the group has also chosen an iconic address in the Financial District. A dynamic, increasingly residential neighborhood and one of the city’s most important tourist destinations, welcoming local and international tourists.
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Printemps has announced the opening of a new department store in New York. This is the first time that the famous luxury brand has set up shop in the Big Apple.
Crossing borders and conquering America? This is Printemps’ new project. The department store will be located in One Wall Street, a historic 50-story building in the heart of New York’s financial district. It will occupy 5,000 m2 at the foot of the building, on two levels, and will have 105 meters of windows.
From Haussmann to Manhattan
150 years ago, the first Printemps store opened on Boulevard Haussmann. At that time, the neighborhood was undergoing a major transformation. For this new american interior, the group has also chosen an iconic address in the Financial District. A dynamic, increasingly residential neighborhood and one of the city’s most important tourist destinations, welcoming local and international tourists.
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