Formula One’s flagship team Ferrari announced Thursday that it has signed a multi-year deal with online gaming company Virtual Gaming Worlds (VGW). The strategic agreement will allow the luxury carmaker to strengthen its relationship with the online gaming world.
The 74th season of the Formula 1 World Championship starts this weekend at the traditional Sakhir circuit in Bahrain (March 3-5). Racing fans are already looking forward to it. And while waiting for the starting lights, Ferrari is strategically strengthening its relationship with the gaming world.
The iconic Italian automaker announced Thursday that it has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW). The online gaming company will become a premium partner of Scuderia Ferrari, one of the favorite teams for the upcoming championship, along with the Mercedes AMG-Petronas and Red Bull Racing teams. The partnership will be effective from the first Formula 1 Grand Prix of the season, which will take place in Bahrain this weekend, the company said.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, who joined the Italian group last month, has been tasked with boosting long-term sponsor relationships across all racing activities. He is also responsible for covering the rapidly growing field of video game sports competitions (Esports).
“We are thrilled to announce VGW as a Premium Partner, a leading gaming technology company that shares our passion for innovation and thinking outside the box”, he said. “We look forward to working with them to bring new activities and experiences to our loyal and passionate fans.”
A great partner
Featured photo : © Ferrari