According to a study conducted by the start-up GRACE, the fear of being robbed or losing a luxury item has a significant negative impact on purchasing in the sector. This led to the idea of developing a service that would give customers greater peace of mind…
For some time now, spectacular thefts from celebrities, at home or while traveling, such as that of Kim Kardashian in October 2016, whose attackers were recently tried in Paris, have been increasingly in the news. At the same time, we are hearing more and more about ordinary consumers having their valuables (watches, jewelry, bags, etc.) stolen on the streets of major cities…
This anxiety-inducing environment is obviously damaging the luxury market, as demonstrated very clearly by a recent study carried out by the Franco-Swiss start-up GRACE, which specializes in protection technologies for luxury goods, in partnership with Merkle, a leader in data marketing.
Fear of theft and loss
According to the study, which does not reveal the details of the methodology used (number of respondents, etc.), 51% of luxury customers cite fear of theft, loss, or damage as the main obstacle to purchasing.
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