Fashion and luxury: Léna Situations is the most powerful influencer of the moment, according to Launchmetrics

At only 24 years old, Léna Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.


The influence of Lena Situations has been proven for several years now. But this year, she is in first place in the Media Impact Value (MIV). The latter is an algorithm created by Launchmetrics to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.



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Featured photo : © Printemps


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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