Fashion and luxury: Léna Situations is the most powerful influencer of the moment, according to Launchmetrics

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At only 24 years old, Léna Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.

 

The influence of Lena Situations has been proven for several years now. But this year, she is in first place in the Media Impact Value (MIV). The latter is an algorithm created by Launchmetrics to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.

 

 

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Une publication partagée par Lena Situations (@lenamahfouf)

 

But that’s not all, Léna Situations was also featured in a long-form article in the New York Times, and is listed in the Forbes list of “30 Under 30 Talents” to watch in the film and entertainment industry. That’s all there is to it! As an example, the young influencer, who collaborated with Dior throughout the year, generated a MIV of $4.72 million.

 

She is followed by the young American Emma Chamberlain, who arrives this year at the second place of the ranking, with an estimated MIV of $2.33 million for the house of Louis Vuitton, half as much as Lena Situations. Chiara Ferragni, meanwhile, is followed by 26 million followers on Instagram but comes in behind with more than 450,000 dollars for Fendi.

 

Léna Situations, or the search for authenticity

 

In 2017, Léna Mahfouf, her real name, created her Youtube channel. She ends up making a place for herself and innovates by launching a video format where she shares her daily life during the whole month of August. Her videos are an opportunity to reveal herself and to show life, its ups and downs. Without hiding, we see the daily life of a young woman who works, sees her friends, cries, shops… in short, the authenticity that her generation seeks. In 2019, she gets the title of French pop-culture influencer at the People’s Choice Awards.

 

 

She is a role model for the young generation, starting “from nothing“, working for 5 small jobs in addition to her school, the young woman knew how to show that her success is due to work and qualifies herself as a businesswoman. She also wrote a book called “Toujours Plus” inspired by her mantra “+=+“, dealing with self-confidence, success or how to face adversity.

 

Today, she collaborates with luxury brands such as Prada, Dior, or even Vogue magazine for which she signs videos entitled “Vlogue” in which she takes us behind the scenes of the great houses, or to the discovery of the history of fashion. Because of insulting comments, the young woman has withdrawn from Twitter, but this does not prevent her from redoubling her efforts to please her followers and keep her legendary good mood. One thing is sure, you will hear about her for a long time.

 

 

Read also > CHIARA FERRAGNI, NEW AMBASSADOR FOR HUBLOT

 

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At only 24 years old, Léna Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.

 

The influence of Lena Situations has been proven for several years now. But this year, she is in first place in the Media Impact Value (MIV). The latter is an algorithm created by Launchmetrics to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.

 

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At only 24 years old, Léna Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.

 

The influence of Lena Situations has been proven for several years now. But this year, she is in first place in the Media Impact Value (MIV). The latter is an algorithm created by Launchmetrics to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.

 

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Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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