Estée Lauder is focusing more than ever on France for its perfumes

The American group has unveiled its new innovation center dedicated to perfumes, which uses cutting-edge technology to accelerate the creation of new fragrances. Located in Paris, it comes at just the right time to stimulate a promising segment within a group that is itself undergoing restructuring.

The political crisis in France has not prevented Estée Lauder from betting on the country to develop its perfumes.

As announced, the American group has just inaugurated its new Maison des Parfums on Rue Volney in Paris’s second arrondissement, the bridgehead for this policy. And although Emmanuel Macron was unable to attend the housewarming party on October 14 due to a trip to Egypt, the opening is nonetheless good news for France.

A global innovation center dedicated to olfactory excellence

In a five-story, 2,000 m² building, La Maison des Parfums brings together the group’s fragrance, creation, and innovation teams.

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Read also > Estée Lauder to open its Maison des Parfums in Paris in 2025

Featured photo: © Estée Lauder