Estée Lauder to open its Maison des Parfums in 2025 in Paris

The American beauty group has chosen rue Volney, in the first arrondissement of Paris, as the location for its future Maison des Parfums and Atelier to optimize fragrance development and innovation.

 

We now know where Estée Lauder will set up its new Atelier dedicated to fragrances in Paris.

 

The American beauty and fragrance specialist will finally open in 2025 (and not late 2024 as originally announced), on the top floor of a building, which will also include other fragrance-related activities, christened “La Maison des Parfums”.

 

The building chosen by the leader in “luxury beauty”, currently under construction, is located at 14-18 rue Volney, in the 1st arrondissement.

 

Center of excellence

 

This new center of excellence for fragrances offers proximity to the group’s existing network of offices and to our partners in the perfume industry, enabling us to accelerate product innovation and time-to-market,” said Stéphane de La Faverie, ELC’s Executive Chairman, who will become CEO in early 2025. He will replace Fabrizio Freda, 67, who has been at the helm for 16 years.

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Read also > Estée Lauder declines in first quarter 2024-2025

Featured Photo: © Estée Lauder

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
Luxus Magazine Automne/Hiver 2024

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