Estée Lauder acquires minority stake in Chinese fragrance brand Melt Season

Estée Lauder has just invested via its investment vehicle New incubation Ventures in the Chinese high-end perfume brand Melt Season. This is the American group’s first investment in a perfumer in the Middle Kingdom.


After investing last September in Code Mint, specialized in sustainable cosmetics, the Estée Lauder group is now interested in another Chinese beauty brand, this time specialized in perfumery.


The American group has just taken a minority stake in Melt Season, via its investment and strategic incubation division specialized in start-ups, New Incubation Ventures (NIV).


This is the American giant’s first investment in a Chinese fragrance brand, and the second in its history in a Middle Kingdom beauty brand.


A first foray into Chinese perfumery


While Estée Lauder has chosen to focus on Paris to develop its luxury fragrances, the group seems to be making its move into China to strengthen its portfolio of young beauty nuggets.


A move not unlike its rival and leader L’Oréal, which last year invested in Chinese cosmetics brand Documents.

To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.


Featured Photo: © Melt Season

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter