Cosmetics industry : Cosmestic Valley multiplies partnerships

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Cosmetic Valley, the French association based in the Centre-Val de Loire region, whose mission is to support and promote the cosmetics and perfumery industry, met on February 9 at the Château de Versailles. At the heart of its strategy : multiplying partnerships with other regions where the cosmetics industry flourishes, whether in France or in Europe.

 

The cosmetics industry in France is prolific. With 3,200 companies and 250,000 direct jobs, it is even the world leader in its sector. The industry has just published its figures on February 7, which show its export performance in 2022 : it has broken a record of annual growth at 18.8%, and even nearly + 30% in the United States and the Middle East. China has obviously experienced less growth, but the recovery of activities and holidays suggest a rebound, according to the Cosmetic Valley. The latter was therefore able to exceed 19 billion euros in export sales. With such results, the cosmetics industry is the third largest player in foreign trade behind aerospace and wines and spirits.

 

The Cosmetic Valley has clearly understood the importance of building strong and lasting relationships with public authorities. The industry’s competitiveness cluster, based in the Centre-Val de Loire region, thus wishes to build structured partnerships to support the development of its industry, with the assistance of local, national and European authorities.

 

Fostering the cosmetics ecosystem in Europe

 

At the end of 2020, the European Commission decided to fund the Horizon Europe ACTT4Cosmetics program with €3.6 billion over 5 years. This project aims to foster the creation of a more efficient, open, inclusive and interconnected European innovation ecosystem in the field of cosmetics. The aim is to unite, around Cosmetic Valley, the European regions that are also betting on cosmetics and put it at the heart of their attractiveness strategies in the areas of artificial intelligence, transparency and employment. But the ACTT4Cosmetics project also aims to integrate the entire value chain of the cosmetics industry to implement structural changes such as digital and ecological transitions.

 

This initiative had already begun in 2021 with the design and implementation in the Loire Valley of the thematic platform S3 Go4Cosmetics. In close collaboration with the Cosmetic Valley cluster and the Region, DEV’UP Centre-Val de Loire, an organization in charge of economic development and business support, had actively participated. Focusing on the value chain, S3 Go4Cosmetics aims to generate new interactions between European actors in the cosmetics industry, but also to promote investment and new projects in research and development. Within the framework of the European interregional platform Go4, Cosmetics and with the help of the Centre- Val de Loire Region, Cosmetic Valley has also opened a branch in Brussels in early 2022.

 

Competitiveness cluster-region partnerships

 

Partnerships with the regions are essential for the development of research and the coordination of interregional dynamics in Europe. In this respect, several regions of France are seeing the cosmetics sector set up on their territory. The cosmetics industry has thus gradually become part of the “regional health roadmap” of New Aquitaine. The partnership with the Cosmetic Valley aims to develop short circuits and natural raw materials, also offering greater visibility and contributing to the influence of “Made in France”. Similarly, Cosmetic Valley has formed a partnership with the Normandy region, to strengthen projects dedicated to product safety and flows.

 

Finally, three quarters of cosmetics and perfume manufacturers are located in the Ile-de-France region and the industry has been selected as “strategic” in its 2022-2028 development plan. According to data from the Chamber of Commerce and Industry dated October 2022, more than 800 manufacturers out of 1100 are present in the Ile-de-France alone. In a Paris that is the capital of luxury and beauty, cosmetics has become a priority sector, now boosted by the development of AI.

 

The DROM are also a target of choice for Cosmetic Valley. In French Guiana, the association is established since 2022. Martinique has inaugurated a partnership agreement and a branch in Fort-de-France, to make biodiversity a lever for sustainable economic development. Reunion Island has also opened a branch, within the framework of Interreg. The latter is a program financed by the European Regional Development Fund (ERDF) of the European Union, with the aim of strengthening cooperation links between Reunion and the countries of the Indian Ocean and to provide a lever for co-development in the area. The Minister of Overseas France, Jean-François Carenco wishes to extend it to all the ultra-marine territories to bring together local companies, and organize the supply of ingredients to the French cosmetic giants.

 

The establishment of brands in the territories

 

The Aisne has also seen its lands invested by the big names in cosmetics, but with great discretion and in the long term. The department currently hosts two world leaders, L’Oréal and LVMH. Located in Gauchy since 1986, the Fapagau factory, a subsidiary of L’Oréal, is responsible for the mass production of the brand’s perfumes. 200 employees fill and package the bottles of fragrances for Lancôme, Yves Saint Laurent and Giorgio Armani. Since 1995, the LVMH group has established a plant in Vervins, a sub-prefecture of the Thiérache region. The latter, installed on more than 8,000 m², manufactures for the big names in perfume, subsidiaries of the number one in luxury, such as Givenchy, Kenzo and Fendi. On the other hand, after considering a project to set up Clarins in the freeway park in Saint-Quentin (Aisne), the French beauty specialist has finally chosen Troyes, in the Aube region, to set up a second factory, which will start up at the end of 2024, after a first industrial site in Pontoise (Oise).

 

The networking operated by Cosmetic Valley on local, national and European levels is massive. In the same spirit of bringing together the strengths of its industry, but this time in France, Cosmetic Valley has also launched an IT platform, www.IDcosm.com, which aims to promote networking between public and private innovation players with research and innovation projects.

 

Read also >Cosmetics: L’Oréal, Lvmh and Shiseido to buy Aesop

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Cosmetic Valley, the French association based in the Centre-Val de Loire region, whose mission is to support and promote the cosmetics and perfumery industry, met on February 9 at the Château de Versailles. At the heart of its strategy : multiplying partnerships with other regions where the cosmetics industry flourishes, whether in France or in Europe.

 

The cosmetics industry in France is prolific. With 3,200 companies and 250,000 direct jobs, it is even the world leader in its sector. The industry has just published its figures on February 7, which show its export performance in 2022 : it has broken a record of annual growth at 18.8%, and even nearly + 30% in the United States and the Middle East. China has obviously experienced less growth, but the recovery of activities and holidays suggest a rebound, according to the Cosmetic Valley. The latter was therefore able to exceed 19 billion euros in export sales. With such results, the cosmetics industry is the third largest player in foreign trade behind aerospace and wines and spirits.

 

The Cosmetic Valley has clearly understood the importance of building strong and lasting relationships with public authorities. The industry’s competitiveness cluster, based in the Centre-Val de Loire region, thus wishes to build structured partnerships to support the development of its industry, with the assistance of local, national and European authorities.

 

Fostering the cosmetics ecosystem in Europe

 

At the end of 2020, the European Commission decided to fund the Horizon Europe ACTT4Cosmetics program with €3.6 billion over 5 years. This project aims to foster the creation of a more efficient, open, inclusive and interconnected European innovation ecosystem in the field of cosmetics. The aim is to unite, around Cosmetic Valley, the European regions that are also betting on cosmetics and put it at the heart of their attractiveness strategies in the areas of artificial intelligence, transparency and employment. But the ACTT4Cosmetics project also aims to integrate the entire value chain of the cosmetics industry to implement structural changes such as digital and ecological transitions.

 

This initiative had already begun in 2021 with the design and implementation in the Loire Valley of the thematic platform S3 Go4Cosmetics. In close collaboration with the Cosmetic Valley cluster and the Region, DEV’UP Centre-Val de Loire, an organization in charge of economic development and business support, had actively participated. Focusing on the value chain, S3 Go4Cosmetics aims to generate new interactions between European actors in the cosmetics industry, but also to promote investment and new projects in research and development. Within the framework of the European interregional platform Go4, Cosmetics and with the help of the Centre- Val de Loire Region, Cosmetic Valley has also opened a branch in Brussels in early 2022.

 

Competitiveness cluster-region partnerships

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Cosmetic Valley, the French association based in the Centre-Val de Loire region, whose mission is to support and promote the cosmetics and perfumery industry, met on February 9 at the Château de Versailles. At the heart of its strategy : multiplying partnerships with other regions where the cosmetics industry flourishes, whether in France or in Europe.

 

The cosmetics industry in France is prolific. With 3,200 companies and 250,000 direct jobs, it is even the world leader in its sector. The industry has just published its figures on February 7, which show its export performance in 2022 : it has broken a record of annual growth at 18.8%, and even nearly + 30% in the United States and the Middle East. China has obviously experienced less growth, but the recovery of activities and holidays suggest a rebound, according to the Cosmetic Valley. The latter was therefore able to exceed 19 billion euros in export sales. With such results, the cosmetics industry is the third largest player in foreign trade behind aerospace and wines and spirits.

 

The Cosmetic Valley has clearly understood the importance of building strong and lasting relationships with public authorities. The industry’s competitiveness cluster, based in the Centre-Val de Loire region, thus wishes to build structured partnerships to support the development of its industry, with the assistance of local, national and European authorities.

 

Fostering the cosmetics ecosystem in Europe

 

At the end of 2020, the European Commission decided to fund the Horizon Europe ACTT4Cosmetics program with €3.6 billion over 5 years. This project aims to foster the creation of a more efficient, open, inclusive and interconnected European innovation ecosystem in the field of cosmetics. The aim is to unite, around Cosmetic Valley, the European regions that are also betting on cosmetics and put it at the heart of their attractiveness strategies in the areas of artificial intelligence, transparency and employment. But the ACTT4Cosmetics project also aims to integrate the entire value chain of the cosmetics industry to implement structural changes such as digital and ecological transitions.

 

This initiative had already begun in 2021 with the design and implementation in the Loire Valley of the thematic platform S3 Go4Cosmetics. In close collaboration with the Cosmetic Valley cluster and the Region, DEV’UP Centre-Val de Loire, an organization in charge of economic development and business support, had actively participated. Focusing on the value chain, S3 Go4Cosmetics aims to generate new interactions between European actors in the cosmetics industry, but also to promote investment and new projects in research and development. Within the framework of the European interregional platform Go4, Cosmetics and with the help of the Centre- Val de Loire Region, Cosmetic Valley has also opened a branch in Brussels in early 2022.

 

Competitiveness cluster-region partnerships

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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