Yesterday, Ebay, one of the largest online trading platforms, opened its first store for buying second-hand luxury goods : the Luxury Exchange. The currency of exchange is not the dollar, but the products themselves.
Dematerializing the dollar is the challenge that the French platform has taken on. Located in the heart of New York’s Diamond District, between the famous Fifth Avenue and Sixth Avenue, this innovative new store attracts the curious and luxury collectors.
The idea? Buyers can have their high-end goods such as jewelry, handbags or watches appraised and then exchange them for “luxury currency” by purchasing other brand-name items from top Ebay retailers such as Gucci, Rolex or Van Cleef & Arpels.
Established for many years by resale sites such as Vinted or Ebay, the exchange of luxury goods is now possible in real life. From the virtual to the real, there is only one step: “It has never been easier for luxury enthusiasts to refine their collections in a trusted environment. We wanted to create an experience that mirrors what happens on eBay every day,” said Tirath Kamdar, general manager of luxury at Ebay.
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Featured photo : © Pascal Sittler/ REA
