The fashion house Dolce & Gabbana, which took the beauty business in-house last year, wants to increase its value from €1 billion to €3 billion in 3 years. This is an ambitious project, but one that could ultimately prove to be very profitable for the company.
Dolce & Gabbana (D&G) plans to dominate the beauty market. Since taking its beauty business in-house, the fashion house has been on a mission to transform the division, which includes fragrance, makeup and skincare.
As a result, Dolce & Gabbana plans to increase the retail sales value of its beauty division from €1 billion to €3 billion (US$3.3 billion) in just three years.
This innovation strategy includes new women’s fragrance pillars, a complete overhaul of its makeup offering, an entry into skincare and the launch of dedicated beauty spaces within existing retail stores.
“My goal is very humble – I want professional immortality”, said Gianluca Toniolo, the new chief operating officer of Dolce & Gabbana Beauty and former managing director of global travel retail at LVMH. “My role is to translate the ideas of Stefano and Domenico [D&G’s founders] into concrete projects that better represent the brand in the beauty category. I want everyone in the industry to remember the moment when D&G Beauty decided to step outside the norm, and who was the leader of that successful project.”
To ring in this new era, D&G unveiled last year that it would move the development, manufacturing and operations of its beauty division in-house at its Milan headquarters. A first in its 38-year history.
Breaking with Shiseido
In 2021, Japanese cosmetics group Shiseido announced its intention to end its licensing agreement with the Italian fashion house, which was contracted in 2016. The Japanese company had said it wanted to focus on its prestige skincare business.
Alfonso Dolce, Dolce & Gabbana’s chief executive and brother of co-founder Domenico Dolce, believes that beauty can be a significantly more important business for the group.
The brand’s beauty business, which has been managed through licenses until now and is worth around 1 billion euros, plans to hire to eventually build a global team of 350 to 500 people.
Superior quality
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