Estée Lauder ventures into luxury fragrances

The cosmetics, make-up and perfume house is relaunching its luxury fragrances with its 8 new perfumes.



Named simply “Estée Lauder Luxury Fragrance Collection,” the brand is entering the world of luxury fragrances with a new collection, ranging from $95 to $190 for 40 and 100 milliliters of elixir respectively.


Stéphane de La Faverie, president of the Estée Lauder Group, says: “We are witnessing what I would call an inversion of the pyramid, with a rapid acceleration of luxury and niche fragrances. While prestige is still the largest category, the one with the most growth is certainly luxury.


[ ελέγξτε…]

This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Estée Lauder


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter