The cosmetics, make-up and perfume house is relaunching its luxury fragrances with its 8 new perfumes.
Named simply “Estée Lauder Luxury Fragrance Collection,” the brand is entering the world of luxury fragrances with a new collection, ranging from $95 to $190 for 40 and 100 milliliters of elixir respectively.
Stéphane de La Faverie, president of the Estée Lauder Group, says: “We are witnessing what I would call an inversion of the pyramid, with a rapid acceleration of luxury and niche fragrances. While prestige is still the largest category, the one with the most growth is certainly luxury.”
Featured photo : © Estée Lauder