Dior: Jimin of the Korean group BTS becomes the new brand ambassador

Dior announced on Monday that Jimin, one of the members of the South Korean K-pop group BTS, has become one of the brand’s new ambassadors.

After concert halls, military service and fashion shows, it’s time for advertising campaigns. Jimin, one of the singers and dancers of the world-famous South Korean group BTS, has just been introduced as the new face of the new Dior Homme collection.

Voir cette publication sur Instagram

Une publication partagée par JIMIN (@j.m)

“The house is thrilled to unveil its new global ambassador, JIMIN of BTS,” the French label announced on social media, enough to send the singer’s fans, the ARMYs, into a panic.

As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior’s passion for the outdoors. pic.twitter.com/t3PRuekW6u
— Dior (@Dior) January 16, 2023

Jimin joins BlackPink’s Kim Jisoo and EXO’s Sehun in Dior’s stable of muses. Before this official announcement, speculations had already started, after the BTS member appeared in the Dior Summer 2023 collection for W Korea magazine.

It’s not insignificant that Jimin was chosen as the muse. Known for his sense of style, at the forefront of fashion, he is one of the most photogenic idols of the moment. And while the South Korean population is the largest consumer of luxury goods in the world according to the recent study of the American bank Morgan Stanley, the singers of music groups in this country are very popular with fashion brands. In fact, we saw the hysteria triggered by the presence of Kim Taehyung, another singer of BTS, at the Celine fashion show in Paris.

Jimin became the first member of BTS to be a solo brand ambassador. But according to another announcement this morning, one of his colleagues and friend, Suga, also a member of BTS, has also been appointed as a brand ambassador for Valentino.

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…