Diesel entrusts EssilorLuxottica with its eyewear license

Diesel, the OTB Group’s flagship brand, has signed an exclusive ten-year collaboration with EssilorLuxottica, the world leader in eyewear.

 

Test transformed.

 

After a successful first collaboration in 2022, Essilorluxottica and Diesel are joining forces for a longer period.

 

The two Italians have just announced the signing of an exclusive ten-year licensing agreement for the design, manufacture and worldwide distribution of Diesel eyewear. The aim is “to combine Diesel’s bold, intrepid and provocative style with EssilorLuxottica’s unique expertise, innovation and distribution capabilities”.

 

The agreement begins immediately and will run until December 31, 2029, with an automatic renewal option for a further five years.

 

A bold, irreverent style

 

Starting in the first quarter of 2025, the general public will be able to discover the first models of Essilorluxottica-signed Diesel eyewear developed “in a bold and irreverent style”, under the leadership of the Italian brand’s creative director, Belgian Glenn Martens.

 

Diesel, the main brand of the OTB (Only the Brave) group, founded by Renzo Rosso, had until now entrusted its eyewear line to Retrosuperfuture. This Italian company, founded in 2017, develops eyewear of “quality, distinctive design and affordability”, made entirely in Italy.

 

Aspirational clientele

 



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Read also > BRUNELLO CUCINELLI: SUCCESSFUL LAUNCH OF ITS FIRST ESSILORLUXOTTICA-BRANDED EYEWEAR

Featured Photo: © EssilorLuxottica

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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