Clarins chooses Troyes (Aube) for its second factory

Its first industrial site in Pontoise (Oise) was no longer sufficient for its ambitions. The French beauty specialist Clarins has chosen Troyes, in the Aube region, to set up a second factory, which will start up at the end of 2024.

 

Clarins is continuing its expansion by focusing on Made in France. While it already manufactures the vast majority of its cosmetics and skincare products (more than 90%) in its factory in Pontoise, the French multinational has just announced that it has opted for Troyes to set up a second site. The capital of the Aube region, once the cradle of French knitwear with such flagships as Lacoste and Petit Bateau, was preferred to Saint-Quentin (Aisne), which had also been considered.

 

With a turnover of 1.7 billion euros in 150 countries and 8,000 employees, Clarins is clearly not resting on its laurels.

 

“Our ambitious roadmap foresees the doubling of our production, which leads us today to the deployment of a second site. As a French company, the Clarins group has always chosen to favour “made in France” and short circuits”, said Jonathan Zrihen, President and CEO of the Clarins group.

 

300 employees

 

The new factory will be located on a 13-hectare site in Sainte-Savine, a town bordering the capital of the Aube region, within the Parc du Grand Troyes. Requiring a total investment of 135 million euros, the new factory will employ around fifty people at the start, and eventually almost 300 to run 21 production lines.

 

3D vision of the future Clarins production site in the Parc du Grand Troyes in Sainte-Savine / © Clarins

 

The site will respect Clarins’ CSR commitments and will meet HQE excellent (high environmental quality) criteria.

 

“Work is expected to start by the end of February 2023, with production scheduled to begin in autumn 2024,” the group said.

 

 

 

Read also > KPMG study: the best customer experiences in fashion and beauty

Featured photo : © Clarins

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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