Chinese carmaker Hongqi arrives in Europe

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A new Chinese luxury car manufacturer has joined the long list of those seeking to enter the European market. Hongqi has chosen to start its European launch in Norway. A first batch of 365 e-HS9 premium electric SUVs is expected to be delivered by the end of the year.

 

Hongqi, which means Red Flag in Mandarin, has been the traditional luxury car brand of Chinese dignitaries since 1958. For several decades, the opportunity to buy models from this manufacturer was reserved for dignitaries and important state and party officials lekarna-slovenija.com. But a new strategy of the brand aims to democratise and open up to a wider clientele. Thus, following the deployment of a sales network and the launch of seven new models, Hongqi’s sales have rapidly increased to reach 200,000 units sold in China in 2020.

 

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Featured photo : © Hongqi

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