Chanel extends its heritage to the Alps

Chanel continues to redefine luxury by venturing into the most prestigious ski resorts. Following the launch of its latest Coco Neige collection, the Couture House is deploying to three emblematic destinations: Courchevel, Gstaad and Megève.

Chanel expands its mountain territory. The Parisian luxury fashion house celebrates the union of chic and sport by opening three ephemeral boutiques in renowned ski resorts.

Half of the world’s ski resorts are in Europe. The Alps generate some $30 billion (€28 billion) in revenue every year, and play a key role in sustaining local economies. French resorts reap the second-largest share of profits, behind Austria.

Since 2009, Chanel has regularly set up a seasonal boutique in Courchevel. This winter, the emblem of Parisian fashion also plans to set up shop in Gstaad and Megève, chic destinations reminiscent of warm wooden chalets and cosy evenings by the fire.

Chanel will be back in Courchevel on December 15, with the inauguration of a 128-square-meter boutique. Until mid-March, fashion lovers will be able to explore the Coco Neige collection in an enchanting setting.

Nestled in the heart of Rue de l’Eglise, this ephemeral venue will offer an immersive experience where elegance meets the world of skiing. Designed exclusively for this space, black or white poufs will be upholstered in a satin-finish technical fabric adorned with a star motif, inspired by the figure-skating codes that influenced the latest ski collection. The walls of the boutique will be adorned with campaign photos featuring muse Lily-Rose Depp.