The Journées Particulières organized by LVMH since 2011 will be held from October 14 to 16. For the occasion, the 57 houses of the group will all be open to the public for free.
Usually closed to the general public, the sites of the LVMH group spread over 15 different countries will open their doors to the 200,000 visitors expected this year. From haute-couture and champagne houses to haute-jewellery, these sites will offer a glimpse of the rich heritage, exceptional expertise and iconic locations of the brands in the LVMH portfolio over a three-day weekend.
“The Journées Particulières are especially close to my heart and have now become one of LVMH’s strongest and most visible actions with a wide audience. They allow us, in a generous and free act, to give access to exclusive locations within our Houses. Participating in the filming of the video for the launch of the Journées Particulières 2022 was a way for me to pay direct tribute to the skills of our artisans and craftsmen, thereby enhancing the profound meaning of this event. I warmly thank the dressmakers, and especially Beatrice, for agreeing to play their own role in front of the camera “, said Antoine Arnault, I am very proud of the work of our artisans” , said Antoine Arnault, who initiated the Journées Particulières.
French heritage honored by LVMH
Rich in its haute-couture and champagne heritage, France has many sites of the French luxury group that will open to the public the backstage of their universe. The program includes a unique opportunity to meet the men and women who shape the world of luxury in all its forms. Among the group’s 57 houses, the Dior, and Louis Vuitton workshops in Paris will be part of the event.
Among them, the champagne house Moët & Chandon will open the doors of its Château de Saran to the public. Historic place and private property of the house Moët since 1801, this castle is located in the heart of vineyards, farmland, wasteland, meadows and fir meadows of the Moët & Chandon estate located, of course, in the Champagne-Ardenne region. This estate will be open to the public on the occasion of the next Special Days, as will the cellars of Krug and Dom Pérignon, all located in the Reims region.
Second emblematic house of the LVMH group, Ruinart will also participate in welcoming visitors to its champagne estate and will open the doors of its vineyard for the first time. The vineyard, which is located in the town of Taissy, has been awarded the “Haute Valeur Environnementale” and “Viticulture Durable en Champagne” labels, and has recently undergone some changes. In preparation for the arrival of the Journées Particulières, Ruinart has undertaken a vitiforestry project on the 40 hectares of its vineyard.
In collaboration with NILS-UDO, a leading figure in the land art world, the artist has created three original sculptures. Called HABITATS, the three-meter high nests were designed from oak and pine trees that were extracted from the vineyard in order to fragment the space and thus allow its partial reforestation. Installed for an indefinite period of time and within the framework of a photographic project showing their evolution, they will obviously be observable on October 14, 15 and 16.
Other events will also take place outside of France and Europe, notably in Australia, Asia and South America.
If you wish to discover 96 exceptional places on October 14, 15 and 16, the whole program will be unveiled at the beginning of September, while the first reservations will be launched on September 22. Two other waves of reservations will follow on September 26 and 29.
Featured photo : © LVMH