18 October 2023 Is the customer the brand’s next storyteller? NellyRodi has just unveiled a new study, Entertainment Everywhere. According to Maxime Coupez, the agency’s Head of Digital
17 October 2023 [INTERVIEW] Jean-Claude Biver : “I offer my customers a piece of eternity” Former head of LVMH’s watchmaking division, considered by his peers (with good reason) to be a “marketing whiz”,
17 October 2023 Luxury: brakes on the horizon in 2024 According to a study conducted by the global investment bank RBC Capital Markets, the luxury sector may experience
16 October 2023 Ferrari to accept payment in crypto-currencies Ferrari is opening up to crypto-currencies, now allowing payment in Bitcoin and other digital currencies for its luxury
16 October 2023 Hyeres Festival 2023 : Belgian creator Igor Dierick triply awarded The thirty-eighth edition of the Festival d’Hyères came to a close on Sunday October 15. Young artists were
16 October 2023 Tax Free World Exhibition : a successful 2023 edition From October 1 to 5, the TFWA (Tax Free World Exhibition) was held in Cannes, the meeting place
13 October 2023 Miu Miu, star brand of the third quarter, according to Lyst Index Miu Miu, a subsidiary of the Prada group, becomes the most desirable and desired brand in the Lyst
13 October 2023 When Airlines and Hospitality join forces In an ever-evolving travel industry, travelers now prioritize experiences over material souvenirs. This trend has prompted airlines and
13 October 2023 Mayhoola CEO details agreement signed with Kering Last July, Kering and Mayhoola announced a strategic agreement that would see François-Henri Pinault’s group acquire a stake
12 October 2023 Shiseido recruits its first Indian ambassador, Tamannaah Bhatia Shiseido, the Japanese cosmetics giant, has called on one of the highest-paid actresses in Indian cinema to be