In partnership with Lalique, rapper 50 Cent has unveiled Branson Édition 505 Cognac, limited to 505 decanters worldwide.
The crystal house Lalique and Sire Spirits, the beverage brand founded by Curtis Jackson, better known as 50 Cent, have thus formalized their first collaboration around Branson Edition 505, unveiled as a limited edition at a private launch at the Lalique Townhouse in Manhattan.
The project, conceived in 2020, brings together two seemingly distant worlds to create a unique object where creative audacity meets artisanal excellence. “I am honored to be collaborating with Curtis ‘50 Cent’ Jackson, a true visionary. Although we come from different worlds, we share the same values : audacity, excellence, and creativity. Together, we have pushed the boundaries of imagination,” said Silvio Denz, Executive Chairman of the Lalique Group.
A sculptural bottle in tribute to René Lalique
The carafe reproduces a silhouette inspired by René Lalique‘s perfume bottles from the early 20th century and is topped with a sculpted lion’s head, a symbol of strength and mastery. Made in Lalique’s workshops in Alsace, it combines blown and pinched glass techniques, cutting, engraving, and hand polishing.
Each piece is also numbered and engraved, then presented in a custom-made box combining fine wood, composite marble, and brass-plated accessories, equipped with an LED lighting system activated by a signature LionHead key.
The box also contains a Branson × Lalique plaque, a serving pipette, and a leather carrying bag, transforming the bottle into a ceremonial experience.
The liquid lives up to its container : this 505 edition blends 200 eaux-de-vie exclusively from the Grande Champagne terroir, some of which are over a hundred years old and aged in Limousin oak barrels. The Hors d’Âge cognac reveals a nose of damp undergrowth mixed with orange zest, a palate marked by white truffle and ancient spices.
Philanthropy enters the world of luxury
The 505 edition is part of a “conscious capitalism” initiative promoted by 50 Cent. To be eligible to purchase one of the 505 decanters available, interested parties must first make a $5,000 donation to the G-Unity Foundation, his charity that supports disadvantaged young people. After making this initial donation, the brand offers to reserve the bottle for an additional $20,000, bringing the total price to $25,000.
Each donor and buyer then becomes a founding member of the 505 Society, a private club offering, among other things, a personalized handmade Lalique piece, a digital NFT, invitations to VIP events, and priority access to future limited editions.
“More than just a cognac, it’s a manifesto, a bridge between French heritage, the American dream, and my deep belief in conscious capitalism. It embodies everything that represents an ambitious lifestyle. Thanks to Lalique’s artistic talent and my Foundation’s mission, we have created a timeless product that will inspire generations,” said the American rapper.
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Featured photo : © Lalique
