L’Oréal Middle East, a subsidiary of the world’s leading beauty company, has recently strengthened its presence in Saudi
Brand Strategy- Page 7
The Metropolitan Museum of Art and the Neue Galerie New York have announced a historic partnership that will
Charles Leclerc and Chivas Regal have created a unique blend, a 16-year-old blended Scotch, inspired by the Formula
After conquering land, the ride-hailing leader is setting its sights on the seas with a European expansion strategy
LVMH is parting ways with Marc Jacobs. The world’s leading luxury group has reached a definitive agreement with
Located at the top of the Mohammed VI Tower, Morocco’s tallest skyscraper, the Waldorf Astoria Rabat Salé marks
The British Pullman, A Belmond Train, is opening a new chapter in its history with the launch of
Audemars Piguet, the venerable haute horlogerie maison based in Le Brassus, has teamed up with Swatch, the Swiss
Luxury brands are investing heavily in popular culture to remain desirable and contemporary. While this approach may seem
After expanding its outerwear offerings beyond just the trench coat as part of its successful “Forward” restructuring plan,
