Audemars Piguet, the venerable haute horlogerie maison based in Le Brassus, has teamed up with Swatch, the Swiss
Brand Strategy- Page 5
Luxury brands are investing heavily in popular culture to remain desirable and contemporary. While this approach may seem
After expanding its outerwear offerings beyond just the trench coat as part of its successful “Forward” restructuring plan,
Roland-Garros returns on May 18, 2026. To celebrate the iconic tennis tournament, its partner ALL Accor is transforming
As the 79th Cannes Film Festival kicks off on May 12 and runs for two weeks, it welcomes
According to La Repubblica, the Italian fashion empire is reportedly considering selling a 15% stake, divided into three
Working in the luxury sector remains a dream for many young French graduates. But in reality, it can
Since 1983, Jean-Claude Jitrois has been crafting leather, which has become a cornerstone of French haute couture. Forty
According to the Financial Times, the luxury industry leader is reportedly looking to divest itself of several unprofitable
June 27 will mark the opening of Fouquet’s Mykonos. As the fifth location for its flagship hotel brand,
