Brand Strategy - Page 6
Every spring, the clay courts at Porte d’Auteuil play host to the inimitable Roland-Garros tournament. The 124th edition,
The art fair that began in Basel, Switzerland, is launching a fifth edition of its event in Qatar,
In the world of popular, elegant sports that have been largely overlooked by the luxury industry, F1 racing
Lacoste is taking advantage of the Cannes Film Festival to announce its first film co-production. The crocodile brand
In April 2024, the LVMH group surprised everyone with the purchase, on the sidelines of the international film
Luxury airline United Airlines is pulling out all the stops to appeal to high-end travelers. Faced with a
The world’s leading diamond company has announced that it is discontinuing Lightbox, its laboratory-grown diamond business for jewelry,
Jimmy Choo is teaming up with golf equipment specialist Malbon for the second year in a row. The
For its first High Summer collection, Chloé unveils a summery and sunny campaign entitled “Chloé à la Plage.”
The Andaz Miami Beach hotel (Hyatt group) opened its doors on May 5. Located on Collins Avenue, this
