Brand Strategy - Page 4
The American banking giant is opening around 30 branches across the US, located in the most exclusive neighborhoods
Bugatti has just inaugurated its latest showroom in Washington D.C., marking a major step in its strategic expansion
Over the years, tennis has become a sport of choice for some of the world’s leading watchmakers. Brands
The CEO of the world’s leading beauty company, Nicolas Hieronimus, took advantage of the Indian Prime Minister’s visit
The Parisian fashion house, which has been selling its beauty products on Xiaohongshu since July 2020, is now
Thanks in particular to the recent securing of $350 million in financing, the CEO of the new American
By acquiring rhode, the young high-end skincare and makeup brand owned by the young model, wife of Justin
Targeted by the United States with potentially very high reciprocal tariffs, Vietnam is trying to demonstrate its good
Constantly oscillating between luxury and fashion codes, Jacquemus recently took a new step forward by creating its holding
An emblematic figure in the Asian hotel industry for over half a century, the Shangri-La group inaugurates a
