Italian automaker Ferrari has vigorously denied reports suggesting that purchasing its first electric car, the Luce, has become
Brand Strategy- Page 2
Bugatti and HONMA, the Japanese premium golf specialist, are unveiling a limited-edition collection of clubs inspired by the
L’Oréal continues to expand its presence in India. The French group announced the acquisition of a majority stake
As Maserati navigates one of the most challenging periods in its recent history, the brand is updating its
To mark the 10th anniversary of VivaTech, of which it is a founding partner, LVMH is unveiling a
While the rise of artificial intelligence has never before made certain players in the United States so wealthy,
Priyanka Chopra Jonas has officially joined the Rolex family as an ambassador. This move allows the Swiss watchmaker
BHV Marais is preparing to close the chapter on Shein. Société des Grands Magasins (SGM), which has owned
The Italian luxury brand Ferragamo has enlisted the services of José Mourinho, who was recently named head coach
The luxury watch market is facing an unprecedented paradox. On one hand, Rolex is once again raising the
