Brand Strategy - Page 3
Kylian Mbappé becomes the brand ambassador for Accor Live Limitless, the Accor group’s loyalty program and booking platform,
The luxury fashion brand founded by Charaf Tajer opened its first physical store in Paris on June 6.
Dewar’s, the benchmark for top-of-the-range Scotch whisky, invites itself to the 125th US Open with a rare and
According to Challenges magazine, the CEO of the luxury goods group intends to split his role and retain
Fakes, these ersatz brand-name products, are consumed without shame by members of Gen Z. While legal action is
On Wednesday, June 4, TEDxPanthéonSorbonne returned. On this occasion, six speakers, including Jonathan Anguelov, took to the stage
Hilton marks a strategic turning point in its expansion in the Chinese market with the roll-out of its
Kering’s eyewear division is continuing its acquisition policy in the Made in Italy sector with Lenti, a specialist
In a new unit called Nevold, dedicated to recycling textile scraps, unused fabrics, and other unsold products, the
The L’Oréal Group has announced that it has signed an agreement to acquire a majority stake in Medik8,
