Bang & Olufsen has appointed Charles Leclerc as its new global ambassador. As part of this collaboration, the Monegasque Formula 1 driver is taking part in various promotional campaigns.
After soccer with AS Monaco, high-definition sound specialist Bang & Olufsen has turned its attention to motorsport with Charles Leclerc as its new international ambassador.
A true F1 prodigy, Charles Leclerc nevertheless finished fifth behind teammate Carlos Sainz at the Spanish Grand Prix.
If the Danish brand, founded in 1925, has set its sights on the racing driver, it’s not just for his sporting achievements, but also for his profile as a music lover and fan of the brand.
The Monegasque is not the only F1 driver to be a brand ambassador: there’s also Lola Lovinfosse, the 18-year-old French driver representing beauty specialist Charlotte Tilbury (Puig ), and more recently Lewis Hamilton, who embodies the values of Dior. The latter will be co-creating a skiwear capsule collection with the Maison’s artistic director, Kim Jones, scheduled for October.
F1 prodigy
A Formula 1 driver with Scuderia Ferrari, Charles Leclerc lends his image to the portable speaker specialist to convey the values of prestige and high performance.
Winner of the GP3 Series Championship in 2016, then the Formula 2 Championship in 2017, he makes his Formula 1 debut in 2018 for the Australian Grand Prix. He joins Scuderia Ferrari for the 2019 racing season. Considered one of the most gifted drivers of his generation, he is the third Monegasque in history to race in Formula 1.
But the 26-year-old brings more to Bang & Olufsen than just his automotive fame.
The racing star is in fact a pianist in his spare time, with a penchant for musical composition. The driver recently recorded his first studio album with the help of French composer Sofiane Pamart.
“My professional life is all about precision and performance, and sound plays an important part in that. The cars I drive are marvels of engineering, and the sounds they produce inform me to the second about the decisions I need to make,” he says in a statement.
Beyond the motor racing circuit, Charles Leclerc is an aesthete in search of sonic clarity and, in so doing, is a fervent supporter of the audio brand.
“I’ve been a Bang & Olufsen fan for many years: I use the brand’s products on a daily basis. The clarity and warmth of the sound helps me disconnect from the racing world and connect with the artist. That’s why this partnership rings so true.”
The collaboration aims toinitiate meaningful conversations around sound, produce creative campaigns and events, and launch a limited edition product.
Charles Leclerc’s arrival enables the Danish company to target a young generation who are connected, love F1 and, above all, appreciate high-definition sound.
To mark the occasion, the brand is unveiling two limited editions: the Beosound A5 connected speaker in aluminum and the Beoplay EX True Wireless earphones in blue.
Extension with Scuderia Ferrari
The tie-up with Charles Leclerc is part of the partnership Bang & Olufsen forged with the Ferrari stable in 2023 and renewed this year.
These two brands are also “two icons who are redefining the speed of sound”, according to the press release.
In 2023, Bang & Olufsen CEO Kristian Teär had the opportunity in a press release to specify their shared values, namely “a taste for performance and craftsmanship” as well as “a shared passion for musical experiences that bring us closer to the artists we love”.
The partnership begins with the appearance of the high-end audio specialist’s logo on the rear wing of Charles Leclerc and Carlos Sainz’s single-seaters.
Beyond this visibility, this partnership enables Bang & Olufsen to offer “high-flying experiences to Formula 1 fans. These experiences will take place within the Scuderia Ferrari facilities at Formula 1 Grand Prix circuits, as well as in Bang & Olufsen stores around the world.”
In September 2023, this collaboration with Ferrari led to the launch of a limited-edition capsule collection.
The capsule then consisted of the B&O Beoplay EX True Wireless headphones, the B&O Beoplay H95 wireless headphones, the B&O Beosound Explore portable Bluetooth speaker and the B&O Beosound 2 connected speaker. Each of these products features the characteristic flamboyant red of the prancing horse firm.
“Thanks to an excellent partner like Bang & Olufsen, we are able to continue offering our Grand Prix guests an exceptional immersive experience,” said Lorenzo Giorgetti, Director of Race Sponsor Revenue at Scuderia Ferrari.
“Just like us, Bang & Olufsen believes in constant technological research, knows how to demonstrate a passion for beautiful things, as well as a continuous will to innovate. I am convinced that, in the years to come, we will make the most of our renewed partnership by creating opportunities that will benefit both our companies,” he emphasized.
It should be noted that, while thepartnership with the F1 team has been renewed, the same is true of the AS Monaco soccer team, with a contract running until 2025.
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Featured Photo: © Bang & Olufsen
