It’s an announcement that has sent shockwaves through the automotive and Formula 1 worlds : Luca di Montezemolo,
F1 Races
In the world of popular, elegant sports that have been largely overlooked by the luxury industry, F1 racing
Monegasque Formula 1 star Charles Leclerc becomes global ambassador for Chivas Regal Scotch whisky. This partnership marks a
The Aston Martin Aramco Formula One team has unveiled a ground-breaking partnership with ELEMIS, the prestigious British skincare
This Thursday morning, the contours of Louis Vuitton’s presence during the 24 Grands Prix of the F1 season
Qatar’s sovereign wealth fund, QIA, took a “minority” but “significant” stake in the future Audi Formula 1 team
Throughout their history, many luxury watch brands have forged special links with the automotive world. Whether through watches
Bang & Olufsen has appointed Charles Leclerc as its new global ambassador. As part of this collaboration, the
