The Estée Lauder Group and Balmain are partnering to create an innovative line of luxury beauty products. Balmain Beauty is expected to launch in the fall of 2024. This collaboration intends to transform the codes of beauty and couture.
This renowned association intends to address luxury consumers around the world with an innovative range of products. Exceptional design and unique know-how will be the watchwords of this partnership.
What do these two companies have in common? Unique values and revolutionary ideas that have shaped the world through the ages.
Founded in 1945, Balmain has always been bold and trend-setting. Olivier Rousteing, its artistic director since 2009, brings a new vision to the fashion world. More inclusive, more modern and less standardized, the luxury ready-to-wear house is renewing itself every day.
“For over a decade, my BALMAIN team and I have been pushing the boundaries of what’s possible in fashion,” notes Olivier Rousteing. “So, obviously, there was no way we were going to expand into beauty without making sure we found a partner who understood and shared our vision. From the beginning, the Estée Lauder team made it clear that they supported BALMAIN’s distinctive vision, as well as our goal to disrupt the global luxury beauty paradigm.”
The world’s leading prestige and luxury beauty brand also celebrates diversity and invites consumers to express their beauty. It is the only company focused solely on luxury makeup, skincare, fragrance and hair care.
Imbued with deep values and a rich history, the family-owned firm never stops pushing the boundaries and inventing the unexpected, like its future partner, Olivier Rousteing.
A blend of two prodigious universes, which will not fail to reveal the beauty of each, all in elegance and singularity.
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Featured photo : Press
