Balenciaga X Adidas merge for a sporty-chic collection

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The luxury house Balenciaga announced yesterday Sunday, May 22, during its spring 2023 fashion show, a collaboration with the sportswear brand Adidas.

 

In the heart of Wall Street, we could see the models walking on the floor of the New York Stock Exchange, wearing the new Balenciaga collection. Then, the final touch of the house turned out to be the announcement of the collaboration between the French label and Adidas.

 

 

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This is actually the first time we wanted to go outside of Paris because we are now considered a global brand, and New York is the first place I came to, in America. We’ve been working on the Garde-Robe line for a while and it’s classic clothing – high quality, very well made and with a high price tag. And because it’s something a little more timeless, for me, it’s New York. That’s how I see people here with a culture that can perfectly balance wearing high-end couture with sneakers. America is a very important market for us, and we’ve been supported from day one in the U.S.,Demna Gvasalia, the house’s creative director, told to HypeBeast.

 

The face dressed in latex, wearing dark outfits of black or blue night, the models paraded one after another in outfits signed “Balenciaga X Adidas”.

 

La collaboration Balenciaga x Adidas prend vie lors du tout premier défilé new-yorkais pour le printemps 2023
© Balenciaga

 

Demna Gvasalia has specified the meaning of these faces covered with latex, which want to evoke an extreme ideal of “masking” when the suits were associated with a modern wardrobe, as opposed to a feeling of eroticism because of the latex vibrating: a desire, therefore, emancipation and freedom to act, from the house.

 

Between oversized aviator jackets, soccer jerseys and puffy tracksuits, as well as backpacks and sports bags, the Adidas collaboration seems to highlight outfits that are both sporty, comfortable but also chic! Some of the 63 looks presented contained luxury silk or wool.

 

La collaboration Balenciaga x Adidas prend vie lors du tout premier défilé new-yorkais pour le printemps 2023
© Balenciaga

 

A version signed Adidas of the Triple S Balenciaga shoe was also specially thought for this collaboration between the two firms!

 

https://media.vogue.fr/photos/628a91183b34cc4aaf0b7340/master/w_1280%2Cc_limit/Capture%2520d%25E2%2580%2599e%25CC%2581cran%25202022-05-22%2520a%25CC%2580%252021.36.33.png
© Balenciaga

 

This new collection is already available on Balenciaga’s website and in the brand’s NYC Madison Avenue boutique for one week only (until May 29th).

 

Read also > BALENCIAGA SPARKS CONTROVERSY WITH ITS “PARIS” DESTROYED SNEAKER COLLECTION

 

 

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The luxury house Balenciaga announced yesterday Sunday, May 22, during its spring 2023 fashion show, a collaboration with the sportswear brand Adidas.

 

In the heart of Wall Street, we could see the models walking on the floor of the New York Stock Exchange, wearing the new Balenciaga collection. Then, the final touch of the house turned out to be the announcement of the collaboration between the French label and Adidas.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Balenciaga ? (@balenciaga)

 

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The luxury house Balenciaga announced yesterday Sunday, May 22, during its spring 2023 fashion show, a collaboration with the sportswear brand Adidas.

 

In the heart of Wall Street, we could see the models walking on the floor of the New York Stock Exchange, wearing the new Balenciaga collection. Then, the final touch of the house turned out to be the announcement of the collaboration between the French label and Adidas.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Balenciaga ? (@balenciaga)

 

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