Aya Nakamura becomes the new Lancôme muse

Aya Nakamura, the French “pretty girl”, becomes the new face of the Lancôme cosmetics brand.


Aya Nakamura, the most streamed French singer on the planet, has joined the long list of Lancôme muses, according to Women’s Wear Daily magazine. She becomes the second black woman to represent the brand, six years after actress Lupita Nyong’o.


I am very proud to be a Lancôme brand ambassador,” confides Aya Nakamura. “Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be.


The rose brand was founded in 1935 by a French perfumer. And for a long time, Lancôme has chosen some of the most beautiful women on the planet to represent its beauty products. Among its list of muses: Penélope Cruz, Kate Winslet or Julia Roberts.


But she is not alone in joining the Lancôme clan today. The South Korean model and actress Jung Ho-yeon becomes the second face of the brand. One embodies a new generation that advocates naturalness. The other represents pure glamour and sensuality.


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Featured photo : © Press


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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